Hoffman Media


Shelley Chintz

For the Love of Chintz 

by Kelly L. Moran (Thaxted Cottage Publishers, 2000)


Reviewed by Karen Callaway



Driving one day from her home in Washington, D.C., to visit family in western Virginia, author Kelly Moran decided to stray from her normal route of highways and main roads and instead take the more scenic winding byways to her destination. Her usual two-hour tour took a bit longer as Kelly, her husband, and her son wound their way through charming little towns until they came to Hamilton, just outside of Leesburg. There she found an absolute plethora of antique shops. In a moment reminiscent of young Natalie Wood in the original Miracle on 34th Street, Kelly cried out, “Stop the car! Stop the car!”


The reason for Kelly’s enthusiastic outburst was a tiny yellow antique shop tucked among the others. She felt inexplicably drawn in. With her husband and son shaking their heads in amusement, Kelly opened the door and fell in love. The object of her affection was sitting in a corner cupboard: a Shelley chintz teacup and saucer with a hefty price tag of $45.


Kelly says, “I am not a ‘girly-girl,’ and I was quite surprised that I was attracted to such feminine china.” As a devoted gardener, Kelly knew that part of her interest stemmed from the gorgeous floral pattern covering the set. Gardening and landscape design perfectly blended her love of flowers with her background in fine arts. Thinking the cup and saucer a rather silly purchase, however, Kelly left the shop empty-handed.


But as all avid antique hunters know, when you find something you love, you should buy it. Kelly returned to the little shop on her way home and bought the Shelley chintz. She placed her prize on the mantel and admired it every time she passed by. The tenderhearted Kelly soon realized the teacup and saucer were “lonely.” To remedy the situation, she bought more and more Shelley china until quite a collection of the beautiful dinnerware occupied every available surface throughout her home.


These days, Kelly has a way of throwing herself whole-heartedly into the things that interest her, and her newfound love of Shelley china is no exception. As Kelly researched Shelley chintz, she discovered that there were collector’s clubs not only in the United States, but also in the United Kingdom, Australia, Canada, and South Africa. She subscribed to the newsletter and found that legions of Shelley fans worldwide shared her passion.


As Kelly investigated the story of Shelley Pottery for her own interest, she realized that corralling all this information into book form would be a helpful tool for anyone who shares her love of all things Shelley. Her book, Shelley Chintz: Unlocking the Secrets of the Pattern Books, is her gift not only to Shelley collectors, but to all who appreciate tea wares and beautifully illustrated books.


As she dug further into the history of chintz china, Kelly uncovered the origins of chintz fabric as well. The story began in India during the 17th century when skilled artisans mastered the art of printing elaborate patterns on fabric using specialty dyes to fix the colors. These fabrics were quite costly—so much so that as Dutch and Portuguese traders introduced them to Europe, none but the wealthiest collectors could afford them. That drove the desire for chintz to frenzied heights and eventually led to a British ban on the imported fabric in an effort to rally support for English textiles.


Eventually the process for fabricating chintz made its way across Europe, and chintz made the leap from bolts to pottery. Shelley Chintz chronicles the rise of chintz china production, as well as the history of Shelley Pottery through its various mergers. The company was absorbed by Royal Doulton in 1971.


In 1998, the Shelley UK Club arranged for Kelly to view the original Shelley Pattern Books stored in the archives of Royal Doulton in Staffordshire, England. She took advantage of this rare opportunity to peruse the books containing the inventory of artists’ renderings of each chintz pattern produced by Shelley Pottery.


The very existence of the pattern books is a miracle. When Royal Doulton purchased Allied Pottery, which owned Shelley, the company had little interest in maintaining the chintz line and began destroying molds and tossing out the pattern books. Kelly sees Ray Reynolds, former head of the Shelley decorating department, as something of an angel.


“When Ray learned that Royal Doulton had thrown out those irreplaceable pattern books, he went ‘dumpster diving’ and retrieved them,” explains Kelly. “They would be lost forever if not for Ray.” As Kelly worked on Shelley Chintz, Ray was an invaluable aid, giving her glimpses into the inner workings of Shelley.


The first “chintzes” Shelley produced weren’t, by true definition, chintzes at all. Though the actual patterns were the typical floral that characterize chintz, these early renditions were monochromatic in color partly because the transfer printing method was used. This time-consuming method required several steps. An engraver put the artist’s original design on a copper plate. The printer applied ink to the plate, followed by tissue paper; both were run through a press. A “transferer” carefully placed the tissue paper on the piece of pottery and rubbed it down with a stiff brush. The paper was washed away, leaving the pattern outline, and the piece was then fired in a kiln.


By the early 1900s, Shelley abandoned the transfer printing method and began using lithographs to produce the multicolored chintz patterns that are more familiar today. Since it took one full day for each color applied, the process was still long and painstaking, but the use of metallic oxide colors brought such richness and elegance to the pieces that it was well worth the trouble.


Reading Shelley Chintz is like strolling through a beautiful botanical garden. Rather than learning the botanical names of exotic plants, readers learn to recognize the various pattern names and shapes that Shelley produced from 1885 until the last pieces were released in the mid-1960s. Kelly also shares the stories behind the patterns, as well as information on the artists, craftsmen, and staff responsible for creating this incredible array of floral masterpieces.  


Whether it is the monochromatic color scheme of the Clover pattern, or apple blossoms in red and pink on the popular Maytime Chintz, or the deep, vibrant hues of rare Black Chintz, the beauty of Shelley chintz is undeniable. Kelly finds it hard to name her favorite pattern—it is obvious that she loves them all. “I think my most favorite is Countryside, because it has so many different colors. But I also love the Briar Rose and Pansy patterns.”


Shelley Chintz includes Kelly’s own “teapot” rating system for analyzing the value and availability of chintz patterns. This guide helps collectors navigate the maze of Shelley chintz. Kelly says that eBay has opened up chintz collecting, which has made pieces readily available. Be forewarned that Shelley chintz is not inexpensive, but can you really put a price tag on a thing of beauty?


Kelly believes Shelley china is superior to the chintz other companies make. She explains that Shelley used a better base for its chintz patterns, a bone china rather than the heavier earthenware base other pottery producers used. Bone china combines bone ash with the ingredients for hard-paste porcelain to create a product that is stronger but retains the desirable translucent quality.


And there is no denying Shelley’s desirability. Through her love of Shelley chintz, Kelly has met countless collectors who share her enthusiasm for this cheerful, flowery dinnerware and its connection to the serving of tea. She has found “tea people to be genuine, honest, and down-to-earth,” and treasures the friendships she has made. She met one gentleman from South Africa at the Dulles International Airport to collect a teaset she had purchased. Eschewing the strange looks from passers-by, he insisted on unwrapping the entire set right there in the airport so Kelly could see that the pieces were indeed undamaged.


Shelley Chintz makes a wonderful addition to any collector’s library as a priceless reference guide, but it is equally treasured for its exceptional illustrations and historical insights. Kelly’s love of Shelley chintz is evident on every page, and it is tempting, if not irresistible, to find one “lonely” teacup and saucer to begin our own collection.

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